The I AMM™ Method
The I AMM™ Method is B6 Wellness's signature framework for identity-based transformation. Rather than relying on short-term willpower, I AMM™ helps you build the awareness, intention, motivation, and mindset that make healthy habits feel like a natural expression of who you are — not a rule you're forcing yourself to follow.
Intentionality
Choosing actions that align with your personal values and the identity you want to build, rather than reacting on autopilot.
In practice
Instead of "I should exercise," intentionality sounds like: "I move my body because I am someone who takes care of myself."
Reflect
What is one choice today that would reflect the person you're becoming?
Awareness
Understanding your current habits, patterns, triggers, environments, and choices — without judgment, as the starting point for change.
In practice
Noticing that stress tends to show up around 3 PM, and that it's often followed by skipped water and reached-for snacks.
Reflect
What pattern have you noticed in your week that you hadn't named before?
Motivation
Building meaningful, personal reasons for change and creating systems and support that make action easier to sustain.
In practice
Connecting a morning walk to wanting more energy to play with your kids, rather than a number on a scale.
Reflect
What's the deeper reason behind the change you're working toward?
Mindset
Developing beliefs, self-talk, resilience, and an identity that support long-term wellness — especially after setbacks.
In practice
"That was one day. I'm someone who keeps showing up." — replacing "I failed again" with resilience.
Reflect
How do you talk to yourself after a setback — and how would you like to?
An educational framework for habit change
The I AMM™ Method is a coaching and educational framework — it is not a medical or psychological treatment, and it does not diagnose or treat any condition. It's a structure for building self-understanding and sustainable habits, best used alongside — never in place of — care from a licensed professional when needed.
Ready to apply the I AMM™ Method to your life?
Work through it with a coach, or start today with the 30-Day Transformation Workbook.